Underground City

Key visual for new CRICOVA "Underground City" advertising campaign.

The wine cellars of Cricova is the second largest wine cellar in Moldova, after Milestii Mici (largest in the world). It boasts 120 kilometres (75 mi) of labyrinthine roadways, versus MM’s 200 kilometres (120 mi), tunnels have existed under Cricova since the 15th century, when limestone was dug out to help build Chişinău. They were converted into an underground wine emporium in the 1950s.

Agency: Publicis Moldova