CUSUT
CUSUT, a growing sewing school, needed a brand identity that reflected its evolution from a basic sewing course provider to a creative sewing space. The challenge was to create a brand that would appeal to both ambitious learners and those searching for self-expression through sewing.
I developed a comprehensive branding that centered around CUSUT’s motto: “Don’t lose the thread.” This concept perfectly encapsulated the school’s dual focus on skill development and personal growth.
The logo features custom letterforms that reflect sewing patterns. The standout element is the letter S, designed to represent a thread. This design choice reinforces the school's focus on sewing and textile arts, while tying in with their motto: "Don't lose the thread."
The new branding successfully positioned CUSUT as more than just a sewing school, but as a creative hub for textile arts. This helped attract a wider range of students and supported the school’s expansion into new course offerings and product lines.
