Air Moldova

A refreshed identity for Air Moldova — the national airline of Moldova headquartered in Chișinău. It mainly operates scheduled and charter services to destinations within Europe from its base at Chișinău International Airport.


The old version of the logo, especially its text part, looked outdated, so there was made a decision to update it preserving the whole look and feel of the brand.

First of all we highlighted the elements we were not completely satisfied with and created the common outline of the inscription as a starting point, preserving the overall shape of the letters. All hand-crafted, without using any of the existing fonts.

The process

After several iterations we’ve got the final version of the inscription. The wing remained almost unchanged, it just got a bit smaller.

Several versions of the logo.

Agency: Publicis Moldova
Creative Direction: Eugen Boico