3 unused brand identity concepts and packaging designs for a cosmetics manufacturer.

Viorica-Cosmetic factory was founded in 1989 and is still positioning as the largest cosmetics and perfumery producer in Moldova. In the production process Viorica-Cosmetic harnesses the gifts of nature: unique plants growing in ecologically pure areas of Moldova, as well as plants recognized worldwide in the international beauty industry for curative effects, as well as skin and hair care.

Concept 1

Concept 2

Concept 3

Agency: Publicis Moldova
Team: Serge Grey, Vova Malostev